Ology Cards for the AMNH
Role
UI/UX Designer
Client
American Museum of Natural History
Project type
AR Experience
Project overview
We redesigned OLogy’s science cards so kids don’t just read — they interact.
By scanning physical OLogy cards, children unlock lightweight 3D AR scenes and simple interactions, turning collecting into hands-on discovery.
Background
Ology cards are designed to spark curiosity through short, collectible science facts.
However, the experience largely stopped at reading — once the card was flipped, curiosity faded quickly.
Kids loved collecting cards, but there was no strong interaction loop connecting physical cards to deeper exploration.
SOLUTION OVERVIEW
We introduced an AR card system in which each physical OLogy card serves as a trigger.
Scanning a card reveals a lightweight 3D scene, simple interactions, and a micro-quiz — turning curiosity into action.
UI & Interaction Design
The interface stays minimal to avoid competing with physical cards.
Clear affordances and limited actions help children focus on exploration rather than navigation.
User Testing
During testing, children quickly learned to scan and interact without guidance.
They spent more time exploring content and were more willing to scan additional cards.
