IP FLASHBACK - From Review to Fake
Role
Designer
Client
Personal project
Project type
Coding
Project overview
IP FLASHBACK frames personal branding as a system-level problem rather than an individual identity issue.
Personal IP is embedded within social structures, corporate narratives, and algorithmic circulation, and often becomes a reproducible pattern instead of an authentic signal.
REFLECTION
This project visualizes branding as a dynamic flow system rather than a fixed persona. Using the PixelFlow processing library, information is rendered as moving images that crawl and drift across the screen. Curved motion paths reflect how personal IP development often follows existing successful trajectories, driven by imitation and algorithmic reinforcement rather than intentional design.
IP FLASHBACK does not propose a new branding solution.
Instead, it exposes how personal IP functions within attention-driven systems, inviting reflection on authorship, agency, and authenticity in productized identity environments.
