Ruiyan Sun

• Conducted market research and competitive analysis to support product development and refine UI/UX strategies.
  
• Designed marketing materials and media assets, enhancing brand communication and outreach efforts.
•  Led the development of user research studies, gathering insights to improve product usability and customer experience.
• Worked closely with engineers and designers to translate product requirements into intuitive UI/UX solutions.
• Assisted in event planning and promotional campaigns, aligning design and messaging with brand objectives.
• Contributed to product roadmap discussions, providing strategic input to optimize design and user engagement.

• Designed the complete UI/UX interface for Pleasure House’s AI-powered intimate technology platform, ensuring a seamless and engaging user experience.
  
• Collaborated closely with engineers to translate design concepts into fully functional digital products, optimizing usability and performance.
• Conducted user research and iterative testing to refine interaction flows, enhancing accessibility and responsiveness across different devices.

• Conducted market research and data analysis for the Zend Tea project, enhancing UI/UX design decisions.
  
• Led the design and event planning for the Naober project, creating engaging course brochures and coordinating logistics.
•  Collaborated with Professor Klais Hesse on website and poster designs, improving layout and visual communication. 
• Executed user research and customer studies, identifying and addressing pain points to meet customer needs effectively. 
• Worked cross-functionally to architect and implement UI/UX solutions, ensuring seamless project execution. 
• Contributed to product roadmap discussions, optimizing product design and user experience through strategic input and leadership.