(Reiya)
IP FLASHBACK - From Review to Fake
Visual · Code
Positioning
IP FLASHBACK frames personal branding as a system-level problem rather than an individual identity issue.
Personal IP is embedded within social structures, corporate narratives, and algorithmic circulation, and often becomes a reproducible pattern instead of an authentic signal.
In an environment of information overload, personal branding is increasingly shaped by predefined KOL templates and marketing strategies. Users are exposed to dense layers of curated language and imagery, which can lead to emotional fatigue and a growing sense of powerlessness.
Branding shifts from communication to repetition.
Key Insight
Despite their visual differences, most contemporary branding narratives operate in similar ways.
Whether through fragmented cultural symbols or romanticized lifestyle scenes, identity is reduced to easily consumable aesthetics that prioritize familiarity over meaning.
This project visualizes branding as a dynamic flow system rather than a fixed persona. Using the PixelFlow processing library, information is rendered as moving images that crawl and drift across the screen. Curved motion paths reflect how personal IP development often follows existing successful trajectories, driven by imitation and algorithmic reinforcement rather than intentional design.
Images replace points and strokes to emphasize the arbitrariness of growth. Three PVector states—acceleration, position, and velocity—define movement behavior, while a Noise function ensures continuous, smooth variation. The system highlights instability, repetition, and loss of control within contemporary branding ecosystems.
Reflection
IP FLASHBACK does not propose a new branding solution.
Instead, it exposes how personal IP functions within attention-driven systems, inviting reflection on authorship, agency, and authenticity in productized identity environments.